Where London’s stories come alive

A world of hospitality defined by the stories of London's great tastemakers.

Rooted in London’s rich history of trade, culture and craftsmanship, Merchant Hotels brings together two distinct portfolios: Guild Hotels and The Merchant Collection. Each property is a distinguished address, where thoughtful design, impeccable service and a deep sense of place create an experience that feels both timeless and distinctly London.

Coming soon: Three extraordinary hotels, inspired by visionaries who shaped their respective neighbourhoods.

Bloomsbury

Home to the British Museum and London universities, publishers and galleries, and a literary movement whose influence continues to this day. A hotel for the cultured and the curious seeking a quintessential London stay.
Covent Garden

The cobbled streets of Seven Dials are at the heart of Covent Garden’s bohemian spirit. Cool creators, must-have brands, vintage shops and colourful courtyards inspire a hotel where free spirits come out to play.
Mayfair

Tailored, elegant, and quietly confident, Mayfair has been the epitome of London style since Regency times. Two hundred years later, impeccable tailoring and discreet service are the playbook behind this new hotel.

The Crafted portfolio of Merchant Hotels. Tucked into a characterful London neighbourhoods, each Guild hotel mixes handmade details with warm, personal service. It’s a crafted base for discovering the city the way locals do.